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If you're not on TikTok yet, it's time to start paying attention. The short-form video app has taken the world by storm, with over 800 million active monthly users worldwide. And it's not just teenagers and Gen Z who are obsessed; TikTok is quickly becoming a go-to platform for people of all ages who are looking to be entertained, informed, and inspired.
What's more, TikTok is having a major impact on the way people consume content and discover new brands and products. In fact, TikTok has emerged as a strong competitor to Google in search, with 92% of TikTok users saying they have used the app to look up information about a product or service.
If you're not already incorporating TikTok into your content marketing strategy, now is the time to start. Here's why:
1. TikTok has become a major cultural — and equalizing — force.
There's no denying that TikTok has taken the world by storm. In just a few short years, the short-form video app has amassed over 800 million active monthly users worldwide, cementing its place as one of the most popular social media platforms on the planet.
What's more, TikTok is quickly becoming a go-to platform for people of all ages who are looking to be entertained, informed, and inspired. In fact, 41% of TikTok users say they use the app to find new products and services—which presents a major opportunity for businesses and marketers who are looking to reach new audiences.
TikTok is also having a major impact on the way people consume content. Thanks to the algorithm that personalized content based on each individual user's interests, people are now spending an average of 52 minutes per day on the app—which is more time than they're spending on Facebook, Instagram, Snapchat, or YouTube.
2. TikTok has emerged as a strong competitor to Google in search. While Google may still be the king of search engines, there's no denying that TikTok is giving them a run for their money—especially when it comes to product searches. In fact, 92% of TikTok users say they have used the app to look up information about a product or service—which is why so many businesses are now using TikTok as a way to increase brand awareness and reach new customers.
What's more, when asked where they would go first if they needed help with something specific like "How do I fix my dryer?", 33% of respondents said they would turn to TikTok—compared to just 19% who said they would turn to Google. 3. TikTok favours strong storytelling, original content, and longer-form videos. One of the things that set TikTok apart from other social media platforms is the fact that it favours strong storytelling, original content, and longer-form videos— which presents a major opportunity for businesses and marketers who are looking to create compelling content that will capture people's attention. In fact, 65% of respondents say they prefer watching long-form videos on TikTok (defined as videos that are 10 minutes or longer)—which means there's an opportunity for businesses to create informative how-to videos and product demonstrations that can really capture people's attention and help them learn more about what you have to offer. 4. TikTok is emerging as a powerful alternative paid media channel post-iOS 14 update. With the release of iOS 14, many businesses have seen their Facebook and Instagram advertising budgets dry up due to Apple's new privacy policies. However, there is some good news: The same update also introduced a way for businesses to advertise on TikTok. And while this feature is still in its early stages, there's no doubt that it has the potential to become a powerful paid media channel for businesses of all sizes. 5. TikTok can become flywheel content you can repurpose across multiple other channels. Not only can you use Tiktok as part of your paid media strategy, but you can also repurpose your existing video content from other channels like YouTube and Facebook onto TikTok. This will not only help you save time but also allow you to reach new audiences with your existing content. If you're not already using Tik Tok as part of your content marketing strategy, now is the time to start. With over 800 million active monthly users worldwide, it's quickly become one of the most popular social media platforms on the planet. What's more, it's emerging as a strong competitor to Google in search, favoured s strong storytelling, original content, and longer-form videos. So what are you waiting for? Start creating some compelling content for Tik Tok today!
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